ZEISSIG goes Rossmann
POS sales successes are built on many factors. Convincing products are part of the equation, but also the furnishing of the sales structure which underpin the holistic branding, and therefore the brand experience of the purchasers.
When it comes to furnishing the Rossmann chain stores, we have been involved for many years as one of the producers of the presentation and sales furniture developed specially for the POS conditions at Rossmann, and we also keep this furniture in store in our warehouse. The reason for this is simple. If any damage occurs, replacements have to be put in place immediately. Long waiting periods are totally inacceptable. We can provide help immediately from our large warehouse to ensure that Rossmann customers continue to enjoy the sales experience without any interruptions.