New prospects – well known values
After the takeover by the French Soprema Group in April 2015, Eternit Flachdach GmbH has now also changed its name to “Essertec GmbH” with effect from January 2016. And this naturally has to be communicated at an opportunity such as a trade fair.
An excellent chance to do this was offered by this year’s Dach & Holz show in Stuttgart. This is the leading exhibition for the national and international roof and wood construction sector, and focusses on all issues and products concerned with the building envelope. 550 exhibitors from 22 countries attracted more than 49,500 trade visitors.
This was the stage for the Essertec GmbH stand designed by Astrid Bornheim and realised by ZEISSIG, which succeeded in giving Essertec an eye-catching brand presentation to launch the new name.