Invitation to the new world of Sennheiser
Since Sennheiser successfully presented its new exhibition booth concept in the USA in January, European visitors can now admire the new design as well.
The concept developed by Syndicate Design AG is a further milestone in the audio specialist’s premium brand strategy. It allows Sennheiser’s brand values to be experienced directly by the visitors, creating a space that invites them to discover and interact.
The new exhibition booth exudes importance and puristic elegance, while the dark exterior directs the focus onto the brand color, accentuating the sweep of the Sennheiser “S” here and in all the details of the booth. In the light interior, made airy by the half-open ceiling design, the products are presented on “themed islands”, which highlight the main areas of focus and enable the visitors to try out new products directly. A well thought-out light concept places the products in the spotlight and optimizes visitor orientation.
The modular principle of the construction components designed and produced by ZEISSIG creates a wealth of possible combinations – in terms of both the size and the thematic design of the booth. The construction and furnishing elements, once back from the USA, were extended to cover 567m2 for the ISE in Amsterdam and for the ProLight & Sound in Frankfurt. ZEISSIG will employ the new booth concept in future at all leading international trade fairs where Sennheiser is present.